Definition of Menu and Function of menu in hospitality management studies???

Definition of Menu & Function of Menu

 In today's article, I am going to tell you the functions of manu, what are the functions of manu, if you are a student of food and beverage or you are a student of the food production department It is very important to know the functions of the menu. 

Before know function of menu we have to know the definitions of menu??

The point to cover in this article:

Definition of Menu

Function of Menu

Basis for operation

Communication device

Sales Tools

Image builder

Definition of menu???

A menu is a list of dishes that are available for sale in food service outlet or that can be served at a meal. In French menu means ' in minute detail' and in English it is also termed as ' bill of fare'.

Let's talk about function of menu. 

Functions of Menu

Basis for operations

The menu forms the basis for all activities that are carried out in the restaurant and in the food and beverage department as a whole. Activities such as equipment purchases, ingredients purchases, staff recruitment, presentation processes, organizing service areas, pricing, interior design, cooking methods, service Were, and so on, depend on the menu. 

In the absence of a menu, the management will not know what cooking and service equipment to buy or what food to prepare and sell on a regular basis.

Communication device

The menu communicates to the guests the dishes available for sale, along with prices and short descriptions of each item. It also informs whether the dishes are spicy or non-spicy.. vegetarian or non vegetarian, the tax percentage, waiting time, and so on. From the menu card, a guest gets to know what he/she can order, how long he/she may have to wait to get his/her order, and what the bill would be at the end of the meal.

Effective sales tool

The menu is primarily a sales tool. In fast food outlets and casual dining restaurants, they are presented attractively in bright colours on display boards with pictures which motivate people to bay. Menu card describes dishes in an appetizing way, making it easy for customers to select dishes, help locate dishes they are looking for by printing pictures, promote chef's special dishes, happy hours, and so on.

Image builder

The font style, design, colour, quality of the card, variety of dishes on offer, presentation style, and so on, speak about the profile of the restaurant. One can assess the quality of the staff in production and service areas, kind of equipment used, infrastructure of the restaurant, customer profile, and so on, by going through the menu. 

A guest going through an extensive continental menu offering dishes from each course and the dishes that are carved and flambéed on the guéridon will be able to assess the infrastructure in use and the quality of staff employed in the kitchen and the restaurant. A menu can be presented in many ways by displaying it on boards, laminating the card, presenting it in leather jacket, printing it on a cloth, and so on, according to the management's decision. 

A menu undoubtedly portrays the image of the restaurant. Guests should be tempted to go through the menu card by its very presentation style. Dirty or tom menu cards and cards with stickers of corrected price damage the image of the restaurant.

Hope you will understand the function of menu. I will tell you everything that you want to understand.

Also watch my youtube video where I explained everything .